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The New DC Comics Logos Revealed – Now In Technicolor! | Comic Book Fury

The New DC Comics Logos Revealed – Now In Technicolor!

January 19, 2012 by
Filed under: Editorial, Thoughts 

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We had been hearing rumblings at DC Comics about the logo changes for quite some time. Trademarks had been filed by the company, showing off a gray and very static image that made the comic book community send out a collective groan.

DC’s Source blog though just confirmed sweeping revisions to that logo that will match up more with the themes of their characters and applications. Below you’ll see what those changes represent:


The various themes for the DC superhero books


A close-up of possibly what a Batman title’s logo would use


It seems like you can interact with the logo on iOS apps as well

DC seems to have a modernization approach to these changes as detailed below:

“It was our goal to capture DC Entertainment in a dynamic and provocative identity. Our solution is a living expression which changes and adapts to the characters, story lines and the ways fans are consuming content,” explains Nicolas Aparicio, Executive Creative Director at Landor’s San Francisco office. “The new identity is built for the digital age, and can easily be animated and customized to take full advantage of the interactivity offered across all media platforms.”

Personally, it’s going to take some getting used to, but I think it’s the right approach. They didn’t do much to update their logo when they launched the new 52 last September. And it’s not like their previous logo differentiated too much from the one 10 years ago. Overall, they’ve modernized it and adapted it to the digital strategy they had in mind when this re-launch first came to be.

10 bucks says Alan Moore is not going to like the Watchmen logo…

Comments

  • Alan Moore will probably demand his name be taken off the Watchmen version of the logo, much to the confusion and amusement of fans everywhere.

  • Oh – and I hate the new logo. Not because it’s new & different, but because it’s not a logo. It’s a gimmick. And it’s going to look *terrible* at small sizes. That one with the Joker in it… shrink that down to fit in the logo area of a comic and it’s going to be a mess.

    Marvel has changed their logo every few years for as long as I can remember – 30 years at least. They did that thing with the character heads in the 80’s, they swapped between “Marvel Comics Group”, “Marvel Comics” and “Marvel” a few times. The lettering changed several times. But it was always recognizable as being in the Marvel style. DC? They had the same logo since 1976, save for the period beginning in ’05 with the swoosh, which was a variant of the bullet anyway.

    Marvel did it right. They inoculated themselves against criticism by changing things up on a regular basis (it’s the same reason nobody gets angry when Marvel characters’ costumes get periodic alterations (Thor, Fantastic Four, Spider-man, Wolverine) but if you change the shade of yellow used in Superman’s S-shield, fanboys light the torches). Comics geeks hate change, unless change is the norm.


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