We can give a lot of crap to DC regarding its rotating creative teams, book cancellations, and changing logos. One thing we can’t take away from them is their humanitarian spirit.
Yesterday on the DC Source blog, DC Entertainment and its parent companies in Warner Bros. and Time Warner announced that they will begin the “We Can Be Heroes” campaign to help support a devastating drought and famine happening right now in the Horn of Africa. DC Entertainment in particular will 100% match each donation sent to this fund that will then be distributed amidst the partner organizations.
“This campaign goes straight to the heart of our core competency, as Warner Bros. and DC Entertainment both have a rich legacy of telling socially relevant, compelling stories with characters embraced by global audiences,” said Robinov. “The fact that we’re able to take what we do and use it to raise awareness—and inspire action—around a cause as important as this is gratifying. With the support of the entire Studio and our Time Warner sister companies, this campaign, like the DC Comics super heroes, will make a great impact on an important issue.”
You can learn more about the initiative on the We Can Be Heroes site.
We had been hearing rumblings at DC Comics about the logo changes for quite some time. Trademarks had been filed by the company, showing off a gray and very static image that made the comic book community send out a collective groan.
DC’s Source blog though just confirmed sweeping revisions to that logo that will match up more with the themes of their characters and applications. Below you’ll see what those changes represent:
DC seems to have a modernization approach to these changes as detailed below:
“It was our goal to capture DC Entertainment in a dynamic and provocative identity. Our solution is a living expression which changes and adapts to the characters, story lines and the ways fans are consuming content,” explains Nicolas Aparicio, Executive Creative Director at Landor’s San Francisco office. “The new identity is built for the digital age, and can easily be animated and customized to take full advantage of the interactivity offered across all media platforms.”
Personally, it’s going to take some getting used to, but I think it’s the right approach. They didn’t do much to update their logo when they launched the new 52 last September. And it’s not like their previous logo differentiated too much from the one 10 years ago. Overall, they’ve modernized it and adapted it to the digital strategy they had in mind when this re-launch first came to be.
10 bucks says Alan Moore is not going to like the Watchmen logo…
Mike’s schedule didn’t allow him to be here tonight, so I’m taking it solo – God help us all.
I give you my piece on the big two news items in comic book land – Disney purchasing Marvel and DC Comics restructuring to become DC Entertainment. Might sound like the Disney/Marvel deal is bigger news, but you’ll see that DC’s move is just as big.
We’ll be back soon to discuss the latest Blackest Night books and anything else that comes about. Leave your comments on the site and hit Mike and I up on Twitter if you have any questions.