‘Marvel NOW’ Brings About A New Reboot…Sort Of

NOTE : the following may tip us off about what the new direction of the Marvel books will be once the AvX event is said and done. Avoid the below if you don’t want to be spoiled!

Considering the massive reboot DC took on last year under the New 52 banner, I guess it comes to no surprise that we’d see something similar on the opposing front of the big two publishers. Just announced on MTV Geek, the ‘Marvel NOW!’ campaign launches in October with plans to both relaunch old titles and reintroduce new ones.

There is also a new digital strategy as part of this that ties into the AR (Augmented Reality) app Marvel first introduced in its Avengers vs. X-Men books. I’m hoping it’s an update to the app because heck knows how long it took me to get my iPhone properly adjusted on a panel or cover just to get the digital video to show on my first two AvX books.

What’s interesting with the re-launch (reboot is a term Marvel is trying to avoid) is the slow progression of new titles Marvel will introduce as opposed to the hard reset DC did in the span of one month. Here’s the lowdown of the books so far:

Uncanny Avengers #1 (October)

by Rick Remender & John Cassaday

From the “ashes” of “Avengers VS X-Men” the two teams come together for the first time to fight a new deadly foe — the Red Skull, who wants to “x-out” the mutant race! Expect Captain America and Wolverine to be members, as well as a few “wild card” surprises!

All New X-Men #1 (November)

by Brian Michael Bendis & Stuart Immonen

Everything old is new again…after the original five X-Men suddenly reappear in the present! How do they get to the current time-period? What do they think about the events of Avengers VS X-Men? All I know is — this definitely means the return of Jean Grey!

Avengers #1 (December)

by Jonathan Hickman & Jerome Opena

So the rumors are true then about Hickman taking over for Bendis after his 8-year run with the flagship team book. As is Bendis taking on the other flagship team. Cassaday returning to full-time interiors is a big surprise and working with a rising writer in the ranks in Remender will surely bring tons of fun to the pages. Not a bad start, though details are obviously still sketchy on what else Marvel has in mind. San Diego will probably tell us a lot more.

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