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DC Entertainment Steps Up For Africa With “We Can Be Heroes” Campaign | Comic Book Fury

DC Entertainment Steps Up For Africa With “We Can Be Heroes” Campaign

January 24, 2012 by
Filed under: Editorial 

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We can give a lot of crap to DC regarding its rotating creative teams, book cancellations, and changing logos. One thing we can’t take away from them is their humanitarian spirit.

Yesterday on the DC Source blog, DC Entertainment and its parent companies in Warner Bros. and Time Warner announced that they will begin the “We Can Be Heroes” campaign to help support a devastating drought and famine happening right now in the Horn of Africa. DC Entertainment in particular will 100% match each donation sent to this fund that will then be distributed amidst the partner organizations.

“This campaign goes straight to the heart of our core competency, as Warner Bros. and DC Entertainment both have a rich legacy of telling socially relevant, compelling stories with characters embraced by global audiences,” said Robinov. “The fact that we’re able to take what we do and use it to raise awareness—and inspire action—around a cause as important as this is gratifying. With the support of the entire Studio and our Time Warner sister companies, this campaign, like the DC Comics super heroes, will make a great impact on an important issue.”

You can learn more about the initiative on the We Can Be Heroes site.

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